Make Yourself At Home: Ikea Chinese Shoppers

Make Yourself At Home

CHANGHAI, CHINA: When it’s sweltering in Shanghai, do because the locals do and settle lower for any nap at Ikea - if you're able to locate an open bed.

Chinese possess a peculiar penchant to make themselves in your own home within the Swedish retailer’s air-conditioned showrooms, snoozing on beds, dozing on couches, and eating while dining tables - and also the phenomenon is on full display because the sweltering summer time takes hold.

Using the mercury pushing 37 Degree Celsius (98.6 F) and outdoors feeling clearly muggy, individuals from all walks of existence - kids with parents, couples, and also the seniors - is visible lounging as well as, in some way, catching a couple of Zs among the crush of customers.


Apparently recognising the possibility profit which comes from elevated footfall, Ikea has lengthy tolerated becoming a surrogate family room for Chinese con
sumers, a lot of whom reside in small apartments and appearance to enjoy stretches on the spacious sofa.

But an Ikea store in Shanghai this past year enforced a “no food, no seating” rule in the popular cafeteria, which in fact had apparently end up being the selected venue for a lot of widowed or divorced seniors seeking an intimate match.

Ikea’s Chinese couch taters are anticipated to stay in pressure for the moment.

The Shanghai Meteorological Bureau issued a yellow heatwave signal now, which warns of temperatures climbing past 35 Degree Celsius.